Rhetorical Analysis Of John F. Kennedys Cuban Missile Crisis

President, John F Kennedy, in his speech to the american people, â€Å"Cuban Missile Crisis,† recounts a time when the U.S was at its closest to a nuclear war against the soviet union due to nuclear missiles being planted in cuba. Kennedy’s purpose of this speech was to inform to the american people that he has decided to quarantine Cuba and of what his thoughts were of the current situation at hand. Kennedy uses a sentimental tone throughout his speech to appeal to similar feelings that his citizens are experiencing. Kennedy effectively informs his audience of the sighting of missile sites found through Cuba and what his resolve to end this would be through the use of ethos, pathos, and logos paired with rhetorical devices . By October 1962,†¦show more content†¦John F Kennedy begins his speech to the american people with an appeal to logic. He uses Logos to convince his audience by using facts or statistics. He tells his audience that there has been solid proof that the cubans had missiles that â€Å"include medium range ballistic missiles, capable of carrying a nuclear warhead for a distance of more than 1,000 nautical miles. Each of these missiles, in short, is capable of striking Washington, D. C., the Panama Canal, Cape Canaveral, Mexico City, or any other city in the southeastern part of the United States, in Central America, or in the Caribbean area.† Kennedy continues his speech by using an ethical appeal to convince the cuban leader of his character. â€Å"We have no wish to war with the Soviet Union -- for we are a peaceful people who desire to live in peace with all other peoples.† Kennedy tries to peacefully end this situation by telling the cuban leader that he is a m an of his word, he has no plans of using those missiles to attack the soviets and wants to peacefully end this. Finally by the latter half of his speech, Kennedy uses pathos to persuade, the cuban leader, Fidel Castro, by appealing to his emotions. â€Å"I have watched and the American people have watched with deep sorrow how your nationalist revolution was betrayed -- and how your fatherland fell under foreign domination.† Once again Kennedy tries to find ways to end this crisis peacefully while at the same time showing his characterShow MoreRelatedThe Inaugural Address Of John F. Kennedy1441 Words   |  6 PagesAddress of John F. Kennedy is considered one of the greatest speeches in twentieth-century American public address,† says Sara Ann Mehltretter from Penn State University. The 1960s was an important time period during American history. The speech was said to motivate Americans and unite them to successfully create a powerful government. In a time of desperat ion, the actions that the United States government would take to help come out successful was very important for the countries future. In John F. Kennedy’sRead MoreThe Inaugural Address Of John F. Kennedy1654 Words   |  7 PagesAddress of John F. Kennedy is considered one of the greatest speeches in twentieth-century American public address,† says Sara Ann Mehltretter from Penn State University. The 1960s was an important time period during American history. The speech was said to motivate Americans and unite them to successfully create a powerful government. In a time of desperation, the actions that the United States government would take to help come out successful was very important for the countries future. In John F. Kennedy’sRead MoreThe Entertainment of the Media over the Ages1020 Words   |  4 Pagesone of the most analyzed songs in American pop culture history (Shuck). 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Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History EricRead MoreDeveloping Management Skills404131 Words   |  1617 Pages Management—-Study and teaching. 2. Management—Problems, exercises, etc. Kim S. II. Title. HD30.4.W46 2011 658.40071 173—dc22 I. Cameron, 2009040522 10 9 8 7 6 5 4 3 2 ISBN 10: 0-13-612100-4 ISBN 13: 978-0-13-612100-8 B R I E F TA B L E O F C O N T E N T S Preface xvii Introduction 1 PART I 1 2 3 PERSONAL SKILLS 44 Developing Self-Awareness 45 Managing Personal Stress 105 Solving Problems Analytically and Creatively 167 PART II 4 5 6 7 INTERPERSONAL SKILLS

If the Coat Fits, Wear It - 1268 Words

|CASE: â€Å"If the Coat Fits, Wear It† | | | EXECUTIVE SUMMARY Andy Pratt, the founder of The Innovative Sporting Goods Company, had developed a sound technique of making baseball bats and thus the company had gained a national reputation. Yet, a new machine had been developed in the industry and it makes baseball bats more durable and powerful. The ISG Company is trying to decide whether to replace the old machines with the new ones or not. Up to now the head of†¦show more content†¦So, we adjusted the cash flows for inflation. After adjustment, we conducted an NPV analysis by using the new cash flows. We reached a positive NPV, which means that the ISG Company should replace the old machines with the new ones. Replacement will enable the company to make more profits. 1- Basically we first have to find the incremental cash flows and then calculate the NPV. If the NPV is higher than zero; we are going to accept the Project. In order to find the cash flows we need to do the following steps: 1- Calculate the changes in revenues by finding sales revenue for both machines for ten years and subtract the old from the new for each year. 2- Calculate the changes in costs by subtracting the operating costs of old from the new and add them to the material, labor, general and administrative costs. (We have to calculate the material, labor, general and administrative costs although it remains constant because the $10 is per unit and unit changes year-by-year for each machines) 3- Calculate the depreciation for old and new machine and subtract the old from the new. 4- Calculate EBIT for each year by subtracting change in costs and depreciation from changes in revenues. 5- Calculate the taxes for each year by multiplying 35% with the EBIT for each year. 6- Calculate the Net Income by subtracting Taxes from EBIT. 7- Calculate theShow MoreRelatedIf the Coat Fits Wear It1282 Words   |  6 PagesSolution to Case 103 IF THE COAT FITS WEAR IT – TEACHING NOTE Questions 1. Your supervisor, Vic Gonzales, has asked you to prepare a capital budgeting report indicating whether ISGC should replace the existing machine or not. Indicate how would you proceed (without making any calculations)? I would estimate the incremental cash flows over the economic life of the new machine, taking into consideration the after-tax salvage values of the old and new machine respectively. Changes in net workingRead MoreIf the Coat Fits Wear It1273 Words   |  6 PagesSolution to Case 103 IF THE COAT FITS WEAR IT – TEACHING NOTE Questions 1. Your supervisor, Vic Gonzales, has asked you to prepare a capital budgeting report indicating whether ISGC should replace the existing machine or not. Indicate how would you proceed (without making any calculations)? I would estimate the incremental cash flows over the economic life of the new machine, taking into consideration the after-tax salvage values of the old and new machine respectively. Changes inRead MoreUniform Appearance Of The Army Uniform1441 Words   |  6 Pagesuniform should also understand that one must understand that you must meet the standards of wear and appearance that includes maintaining staying fit and maintaining proper shape as to fit the uniform properly. The Army requires an individual to keep a certain level of fitness as to maintain combat readiness and that means if your rolling around in a uniform with your gut hanging out, how can you properly wear proper protective gear such as plate carriers. In my own words if lack the proper shape andRead MoreThe Positive Effects Of Fashion Has On One s Life1363 Words   |  6 Pageshow fashion can help you fit in and find your spot. No one likes being by themselves. We all want to fit into a group or find people who sha re similarities with us, but it is not always that easy. Fashion can play a major role in helping you find where you belong. It not only gives you a way to express yourself , but it also portrays a part of you that you want other people to notice. The clothes you wear can essentially help create a community around you. If you wear a t-shirt that shows yourRead MoreCalvin Klein Essay1410 Words   |  6 Pagesexcelled in art and drawing and upon graduation went to the High School of Industrial Art. After that he attended the Fashion Institute of Technology. (Marsh) After graduating from the Fashion Institute of Technology in 1963, he worked for womens coat and suit manufacturers in Manhattans garment district before opening his own business in 1968. He did not study with any other notable designers but he relied on his childhood friend Barry Schwartz for career advice. Schwartz loaned him $10,000 inRead MoreThe Positive Effects Of Fashion On Your Life1364 Words   |  6 Pageshow fashion can help you fit in and find your spot. No one likes being by themselves. We all want to fit into a group or find people who share similarities with us, but it’s not always that easy. Fashion can play a huge role in helping you find w here you belong. It not only gives you a way to express yourself , but it also portrays a part of you that you want other people to notice. The clothes you wear can essentially help create a community around you. If you wear a t-shirt that shows yourRead MoreThe General Dress Code Follows The Principle Of Tpo1457 Words   |  6 Pagesposition, and o for the object. The â€Å"tpo† principle is about your clothes accord with the season, the place, and the identity; meanwhile, the dress should be based on different associating purposes and object. In brief, you must dress up appropriately and fits the occasion(Lee). Additionally, we have heard the phrases like â€Å"Clothes make the man† and â€Å"Dress for success†, which make dressing up so important that it would influence your life. â€Å"Lefkowitz, Blake, and Mouton (1955) had an experimenter inRead MoreSavvy Shopping Tips For Shopping Store Essay1152 Words   |  5 PagesShopping Tips to Keep You stylish, Sassy, and Solvent. Staying stylish, sassy and solvent does not have to be costly. One can still stay on trend while on a tight budget. While some people love to shop, others do not. Creating a style that perfectly fits one budget and needs is critical. One can still enjoy looking fashionable by combining some thrifted pieces with store bought items. Looking sassy does not have to be expensive. Some of the tips to consider when shopping include: Define Your StyleRead MoreHow Old Equipment from the Past Differs from Present Day Equipment1030 Words   |  4 Pagesalso firefighters use to wear a long wool fire coat, long boots, and fire helmet. John Roberts, a miner, made a mask to filter smoke from inside a smoke fill environment by 1825. (Hasenmeier). Jackets not the same firefighters wear today because firefighters never enter the structures, therefore normal clothes worn since the fighter never would come in contact with fire. The Three-quarters boots worn back then to protect the legs while the trench coat long enough to protectRead MoreHistory of Clothing778 Words   |  4 Pageswrapped around the legs as well. The length of the skirt varied depending on the fashion of the time - in the time of the Old Kingdom they were short while in the Middle Kingdom they were calf length. During the New Kingdom period it was fashionable to wear a pleated garment. Rich Egyptian men were able to afford the best quality linen which was very fine and almost see-through. Rich Egyptian men also wore as much jewelry as they could afford and decorated their clothes. They also wore headdresses for

Organizational Excellent Quality Management -Myassignmenthelp.Com

Question: Discuss About The Organizational Excellent Quality Management? Answer: Introduction The issue that has been presented in the question is that an overview into a manufacturing company has been asked to provide. This particular study aims to focus on the managerial accounting techniques undertaken by the selected company. This particular task has been carried out by the scrutiny of the annual report of the selected company and other related documents. The particular company that has been chosen for the purpose of the study is Apple. It has been asserted by the management of the company that the products offered by this particular multinational company have been designed in such a way that these particular products blend with the lifestyle of the clients and customers. This particular study aims to look into the organizational structure of Apple Inc. The value chain of the manufacturing has also been discussed. Lastly, two situations have been identified when the decision-making by the management of the company has been displayed and evaluated accordingly. Furthermore, particular recommendations have also been provided in regards to the selected company. Apple Inc. Apple had been founded in the financial year of 1976. This was one of the first technological companies that had been started with the primary aim to serve the individual customers rather than the large computers. Steve Jobs and Steve Wozniak had founded the corporate entity in the year of 1976. The current Chief Executive Officer of the company is Tim Cook. A formal structure in regards to the management of the company has been laid down (Ramesh and Andrews 2015). Executive Profiles Functions Tim Cook Chief Financial Officer Katherine Adams Senior Vice President and General Counsel Angela Ahrendts Senior Vice President Retail Eddy Cue Senior Vice President Internet Software and Services Craig Federighi Senior Vice President Software Engineering Jonathan Ive Chief Design Officer Luca Maestri Senior Vice President and Chief Financial Officer Dan Riccio Senior Vice President Hardware Engineering Philip W. Schiller Senior Vice President Worldwide Marketing Johny Srouji Senior Vice President Hardware Technologies Jeff Williams Chief Operating Officer Board of Directors Steve Dowling Lisa Jackson Isabel Ge Mahe Tor Myhren Deirdre O'Brien The major products offered by this particular company are as follows: iPhone iPad Macintosh Apple Watch macOS iOS Final Cut Pro Keynote Logic Pro macOS Sierra Pages iOS 10 Numbers iLife Apple had been initially founded to meet up to the individual computing needs of students, creative professionals, educators and other consumers all over the world. Their value statement had been, integrating the application of the computers to the average users. The management of the company strives towards continuously innovate the offered products. The mission and vision statement of Apple has been establishing itself as the potential symbol of innovation and elegance. However, it should be noted here that the mission statement of Apple has been further changed and modified in order to suit the changing market conditions and trends. The current mission statement indicates the financial performance of the company in regards to details about certain lines of products that have been included to show the current condition of the firm. The vision statement of the corporate entity is comprehensive and contextual and provides a clarified image in regards to the mission statement of the c ompany. The statement also displays a higher degree of suitability to the current condition of the company. However, there are certain areas in which the mission statement can improve. To be more precise, more information could be provided pertaining to the fields of product innovation and market leadership (Kuglin, Crosser and Haynes 2017). The line and staff function of the organization possesses the required skills for facilitating the successful operation of business. Apple promotes a functional organization. This fact is further supported by the executive skills that is possessed by the directors of the company. The diversity of the executive profiles also lead to the formation of functions that are common to every product line (Hennessy and Najjar 2017). Value Chain The analysis of the value chain strategy that is adopted by Apple gives an overview into the marketing strategy that is followed by this corporate entity in order maintain a continuous stream of inflow of revenue. Apple follows the principle of substitution. This means that the organization has always maintained a continuous substitution of their, own products. This has not only facilitated the sufficient innovation of the products but also enabled the organization to acquire a leadership position in the market (Hennessy and Najjar 2017). Apple highlights a significant value chain due to the following reasons: Inbound logistics of the firm has been of high degree of quality The processes in relation to production are developed and innovated from time to time in order to add value to the offered products of the firm Outbound logistics of the corporate entity also maintain an improved standard Therefore, as can be deduced from the discussion in the preceding paragraphs, the operating structure of Apple reflects a value chain of high quality. This has been essentially facilitated by the aggressive campaigning, slick looking products, creation of heavy buzz in the market prior to the launching of a new product. Moreover, the degree of innovation that has been incorporated into the products majorly contributes to the elevation of the value chain of the offered products by the firm. Moreover, the after sales service facilities provided by this particular entity also enhance the value chain of Apple (Goetsch and Davis 2014). Planning Apple primarily focuses on management planning and intends to create defined strategies in relation to planning. These strategies can be listed down as follows: Focusing on the product experience by the consumers The management of Apple engages in the continuous innovation and substitution of the products. Prior to the phase of marketing the products, the corporate entity involves in rigorous scrutiny of the product in terms of customer use. Moreover, the substitution principle involves the incorporation of the customer complaints, which further improves the products and enhances the suitability of the selected products to its users (Chambers 2014). Generation of curiosity among the customers The marketing department of this particular corporate entity follows a unique strategy. This particular strategy aims at generating curiosity among the public by launching short-term teasers about the products. With the help of such a planning strategy the management of the organization can effectively determine the number of the products that will be launched in the market in order to maintain the already generated curiosity among the public (Chambers 2014).. Strong vision The strong vision that has been promoted by the organization interprets the mission of the organization to produce such tools for the mind that advance humankind. One such example has been MacBook. Thus, the innovation of the products in order to facilitate multitasking is one of the important planning steps that results in incurring of increased revenue (Chambers 2014). Apple focuses on a limited number of products and strives to develop these handful numbers of products in order to acquire the top position in the market. The firm primary focuses on the component of customer excellence, product excellence and operational excellence, which helps the entity to maintain top position in, regards to the competitor firms like Microsoft and Sony. Furthermore, the organization has been able to maintain a brand name, which provides the business with required strength; the company also, offers a repository of innovative products that further strengthens its competitive position (Pisano 2015). The information that is significantly required for preparing a manufacturing or selling budget in case of the chosen company is the particulars that are required in the production of the offered products. A detailed overview into each of the products, manufactured by Apple will also help in ascertaining the cost of the implemented technology in the products which will result in the identification of the crucial costs. This will in turn aid the process of preparation of the budgets. Controlling The process of controlling can be effectively defined with the help of some of the strategies that has been undertaken by the company in regards to the products and other related production processes (Hennessy and Najjar 2017). Some of these strategies are as follows: The various processes that are utilized in the production of the Apple products are passed down through a number of organizational components and officials. For instance, a particular product like MacBook before getting launched into the market is authorized by a number of officials like the Senior Vice President for Mac Hardware Engineering and Vice President for Software Engineering. The management of the business operations have been further controlled by the establishment of proper quality standards within the organization. The senior executive in regards to operations in Apple coordinate with eight other senior Vice Presidents in order to make sure that the products adhere to the quality standards. Furthermore, this manufacturing company is known for quality standards that is not only restricted to the products but also product design, online and retail marketing and human resource management. Scheduling Apple Inc. undertakes the controlling decisions in regards to the management of the operations through a number of manual and automated processes. The automated processes are used for the purpose of regulating the business activities and other associated processes of production. Nevertheless, the manual processes that is utilized by the management of the corporate entity is restricted to the outlets or the Apple stores. The scheduling of the operations management is primarily carried out in order to maximize the utilization capacity of the technological equipments, human resources and facilities. Implementation of the Balanced Scorecard in Apple Inc A balanced scorecard refers to the management tool that is developed for measuring the performance of a firm (especially the non-financial performance) by the identification and the evaluation of the key performance indicators of the respective business. The singular motive behind the preparation of the balanced scorecard is that the judgment of the performance of a company based on financial metrics only does not provide the correct overview into the company. Thus, it is necessary to implement and utilize a balanced scorecard in a corporate organization. In case of Apple Inc. a balanced scorecard with the four perspectives of financial, customer, process and learning and growth can be implemented in order to evaluate the non-financial performance of the company (den Hartigh caes et al., 2016). The key performance indicators in case of the financial perspective might be the net revenue incurred by the firm and other significant ratios like liquidity ratio and gearing ratio. The key performance indicators in relation to the customers might be the percentage of customer satisfaction achieved, customer loyalty and feedback and number of new customers acquired per product. The perspective of process can be evaluated with the help of cost of the incurred process, necessity of the process, substitution of the adopted process and scope of improvement. Lastly, the derived outcome from all these perspectives can be included under learning and growth for this particular manufacturing company (den Hartigh caes et al., 2016). Decision-making The decision-making capability of this particular corporate entity can be evaluated by the following listed down situations: The particular strategy to utilize Microsoft as an ally instead of a competitor provides enough overview into the strategic planning of the management of this manufacturing company. Apple and Microsoft decided to ally each other so that the products like iMacs could utilize the Microsoft Windows software and in return, Microsoft had to invest $150 million in the new product of the company. Such a decision-making had been hugely beneficial for the company (Mardani 2015). Tim Cooks, the present CEO of the company has enabled the company to touch new horizons. The particular decisions that have been beneficial for the company are the shift from Apple to Apple 2. The three particular strategies that had brought further success are the decision to carry forward the innovation in the products, the expansion of the existing customer base and the continuous implementation of technological innovation in the products (Mardani 2015). Conclusion Thus, as it can be concluded from the discussion in the preceding paragraphs, Apple Inc. as a manufacturing company has been performing well. Moreover, the firm has been ruling the top position in the market majorly due to the customer and product excellence that it strives to maintain. The fact that Apple focuses on a handful number of products also enables the company to utilize the benefit of standardization of raw materials and thus achieve economies of scale. This will enable the corporate entity to reach greater heights. References Arthur, C., 2014. Digital wars: Apple, Google, Microsoft and the battle for the Internet. Kogan Page Publishers. Chambers, M., 2014. Reflections on Computers in Education 19842001: The Logo Continuum. In Reflections on the History of Computers in Education (pp. 365-372). Springer, Berlin, Heidelberg. den Hartigh, E., Ortt, J.R., van de Kaa, G. and Stolwijk, C.C., 2016. Platform control during battles for market dominance: The case of Apple versus IBM in the early personal computer industry. Technovation, 48, pp.4-12. Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Hennessy, J. and Najjar, A., 2017. Apple Computer, Inc.: Think Different, Think Online Music. Kellogg School of Management Cases, pp.1-24. Kuglin, C., Crosser, R.L. and Haynes, J.J., 2017. Apple, Inc., the UAE, and Joplin, Missouri: An Ethical Opportunity?. Journal of Critical Incidents, 10. Mardani, A., Jusoh, A., MD Nor, K., Khalifah, Z., Zakwan, N. and Valipour, A., 2015. Multiple criteria decision-making techniques and their applicationsa review of the literature from 2000 to 2014. Economic Research-Ekonomska IstraÃ… ¾ivanja, 28(1), pp.516-571. Pisano, G.P., 2015. You need an innovation strategy. Harvard Business Review, 93(6), pp.44-54. Ramesh, N. and Andrews, J., 2015. Personalized search engine using social networking activity. Indian Journal of Science and Technology, 8(4), p.301. Rawassizadeh, R., Price, B.A. and Petre, M., 2015. Wearables: Has the age of smartwatches finally arrived?. Communications of the ACM, 58(1), pp.45-47. Young, K., 2016. Teachers Attitudes to using iPads or Tablet Computers; Implications for Developing New Skills, Pedagogies and School-Provided Support. TechTrends, 60(2), pp.183-189. Zsambok, C.E. and Klein, G. eds., 2014. Naturalistic decision making. Psychology Press.

Tikbalang Mystery in the Philippines free essay sample

Not even advancement in technology could remove the people’s thought and curiosity about mystries and legends of folklore. Some researchers and so-called experts have come and gone. All of them believing that their findings are correct. We do not know yet who to believe. A Tikbalang is a half-man and a half-horse creature. It’s upper body resembles like that of a horse and from the neck down it has a shape of a man. It is said to be living in places like swamps, deep woods, forests and big trees such as the Balete. It is also said to be smoking tobacco on top or beside a tree like the mythical creature, Kapre.Tikbalangs are said to lead travelers to astray. They play tricks on travelers such as they will return to the arbitrary path regardless on where they go. Another trick that they can do is that they can mimic the appearance, voice and the mannerisms of those who are close to the person journeying. We will write a custom essay sample on Tikbalang Mystery in the Philippines or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The victim is tricked into following the Tikbalang until they get lost and sometimes never to be seen again. There are many superstitions related to Tikbalangs. They say that when it rains on a clear sky, two Tikbalangs are getting married.Another superstition they have is that the Tikbalang may fall in love with a mortal and when that happens, the person or girl whom the Tikbalang fell in love with, gets mentally disturbed. It is also believed that they only take a bath during full moon. The origin of the Tikbalang started during the Spanish Colonization. It is a fact that horses were brought to the Philippines by the Spaniards. The conquistadors propagated the myth about the Tikbalang to scare the natives from going out at night. When I was a kid my Driver, Lando told me some hair-raising stories that has a connection with a Tikbalang.When he was a kid, his dad always told him that don’t go out if its dark. He asked â€Å"why? † His dad replied there are monsters. Lando became curious because he didn’t believe in monsters. So he called his friends to play with him outside their house. They played basketball. Lando’s friend threw the ball near the trees. He said â€Å"I’ll get the ball. † He ran to get the ball. He unexpectedly smelled somebody smoking cigar. When He looked at the direction where the smell’s coming from he saw a man with a horse face holding the ball. He was so scared at the sight of the creature. He was shouting and running towards his friend.When He got home his dad asked him â€Å"where did you go? † He didn’t reply. He became so quiet. The next day he told everything what happened that night to his dad. His dad was startled. Since then the ball was never found and Lando listened to his dad. My sister’s college friends also told me some terrifying stories but this one is way creepier than the first. When her friend, Hazel was going to Bulacan for summer vacation with her boyfriend, they got lost. They were passing the same way again and again. Her boyfriend told her to wear her shirt inside out. She was shy because her boyfriend might see her naked but she has no choice.After both of them wore their shirts inside out they were able to get out of the â€Å"maze†. Her boyfriend told her it was a Tikbalang may be pranking them. This creature is still a mystery because even though our technology is already advanced, there are still people who believe in these mysteries. Many people have already claimed to see the Tikbalang however, without photographic evidence it’s still widely disclaimed. More research needs to be done so that we can see if this is real or if this is just a myth This has not been proven yet but I hope there will come a time that one day all of these will be solved.