Thursday, December 12, 2019
Organizational Excellent Quality Management -Myassignmenthelp.Com
Question: Discuss About The Organizational Excellent Quality Management? Answer: Introduction The issue that has been presented in the question is that an overview into a manufacturing company has been asked to provide. This particular study aims to focus on the managerial accounting techniques undertaken by the selected company. This particular task has been carried out by the scrutiny of the annual report of the selected company and other related documents. The particular company that has been chosen for the purpose of the study is Apple. It has been asserted by the management of the company that the products offered by this particular multinational company have been designed in such a way that these particular products blend with the lifestyle of the clients and customers. This particular study aims to look into the organizational structure of Apple Inc. The value chain of the manufacturing has also been discussed. Lastly, two situations have been identified when the decision-making by the management of the company has been displayed and evaluated accordingly. Furthermore, particular recommendations have also been provided in regards to the selected company. Apple Inc. Apple had been founded in the financial year of 1976. This was one of the first technological companies that had been started with the primary aim to serve the individual customers rather than the large computers. Steve Jobs and Steve Wozniak had founded the corporate entity in the year of 1976. The current Chief Executive Officer of the company is Tim Cook. A formal structure in regards to the management of the company has been laid down (Ramesh and Andrews 2015). Executive Profiles Functions Tim Cook Chief Financial Officer Katherine Adams Senior Vice President and General Counsel Angela Ahrendts Senior Vice President Retail Eddy Cue Senior Vice President Internet Software and Services Craig Federighi Senior Vice President Software Engineering Jonathan Ive Chief Design Officer Luca Maestri Senior Vice President and Chief Financial Officer Dan Riccio Senior Vice President Hardware Engineering Philip W. Schiller Senior Vice President Worldwide Marketing Johny Srouji Senior Vice President Hardware Technologies Jeff Williams Chief Operating Officer Board of Directors Steve Dowling Lisa Jackson Isabel Ge Mahe Tor Myhren Deirdre O'Brien The major products offered by this particular company are as follows: iPhone iPad Macintosh Apple Watch macOS iOS Final Cut Pro Keynote Logic Pro macOS Sierra Pages iOS 10 Numbers iLife Apple had been initially founded to meet up to the individual computing needs of students, creative professionals, educators and other consumers all over the world. Their value statement had been, integrating the application of the computers to the average users. The management of the company strives towards continuously innovate the offered products. The mission and vision statement of Apple has been establishing itself as the potential symbol of innovation and elegance. However, it should be noted here that the mission statement of Apple has been further changed and modified in order to suit the changing market conditions and trends. The current mission statement indicates the financial performance of the company in regards to details about certain lines of products that have been included to show the current condition of the firm. The vision statement of the corporate entity is comprehensive and contextual and provides a clarified image in regards to the mission statement of the c ompany. The statement also displays a higher degree of suitability to the current condition of the company. However, there are certain areas in which the mission statement can improve. To be more precise, more information could be provided pertaining to the fields of product innovation and market leadership (Kuglin, Crosser and Haynes 2017). The line and staff function of the organization possesses the required skills for facilitating the successful operation of business. Apple promotes a functional organization. This fact is further supported by the executive skills that is possessed by the directors of the company. The diversity of the executive profiles also lead to the formation of functions that are common to every product line (Hennessy and Najjar 2017). Value Chain The analysis of the value chain strategy that is adopted by Apple gives an overview into the marketing strategy that is followed by this corporate entity in order maintain a continuous stream of inflow of revenue. Apple follows the principle of substitution. This means that the organization has always maintained a continuous substitution of their, own products. This has not only facilitated the sufficient innovation of the products but also enabled the organization to acquire a leadership position in the market (Hennessy and Najjar 2017). Apple highlights a significant value chain due to the following reasons: Inbound logistics of the firm has been of high degree of quality The processes in relation to production are developed and innovated from time to time in order to add value to the offered products of the firm Outbound logistics of the corporate entity also maintain an improved standard Therefore, as can be deduced from the discussion in the preceding paragraphs, the operating structure of Apple reflects a value chain of high quality. This has been essentially facilitated by the aggressive campaigning, slick looking products, creation of heavy buzz in the market prior to the launching of a new product. Moreover, the degree of innovation that has been incorporated into the products majorly contributes to the elevation of the value chain of the offered products by the firm. Moreover, the after sales service facilities provided by this particular entity also enhance the value chain of Apple (Goetsch and Davis 2014). Planning Apple primarily focuses on management planning and intends to create defined strategies in relation to planning. These strategies can be listed down as follows: Focusing on the product experience by the consumers The management of Apple engages in the continuous innovation and substitution of the products. Prior to the phase of marketing the products, the corporate entity involves in rigorous scrutiny of the product in terms of customer use. Moreover, the substitution principle involves the incorporation of the customer complaints, which further improves the products and enhances the suitability of the selected products to its users (Chambers 2014). Generation of curiosity among the customers The marketing department of this particular corporate entity follows a unique strategy. This particular strategy aims at generating curiosity among the public by launching short-term teasers about the products. With the help of such a planning strategy the management of the organization can effectively determine the number of the products that will be launched in the market in order to maintain the already generated curiosity among the public (Chambers 2014).. Strong vision The strong vision that has been promoted by the organization interprets the mission of the organization to produce such tools for the mind that advance humankind. One such example has been MacBook. Thus, the innovation of the products in order to facilitate multitasking is one of the important planning steps that results in incurring of increased revenue (Chambers 2014). Apple focuses on a limited number of products and strives to develop these handful numbers of products in order to acquire the top position in the market. The firm primary focuses on the component of customer excellence, product excellence and operational excellence, which helps the entity to maintain top position in, regards to the competitor firms like Microsoft and Sony. Furthermore, the organization has been able to maintain a brand name, which provides the business with required strength; the company also, offers a repository of innovative products that further strengthens its competitive position (Pisano 2015). The information that is significantly required for preparing a manufacturing or selling budget in case of the chosen company is the particulars that are required in the production of the offered products. A detailed overview into each of the products, manufactured by Apple will also help in ascertaining the cost of the implemented technology in the products which will result in the identification of the crucial costs. This will in turn aid the process of preparation of the budgets. Controlling The process of controlling can be effectively defined with the help of some of the strategies that has been undertaken by the company in regards to the products and other related production processes (Hennessy and Najjar 2017). Some of these strategies are as follows: The various processes that are utilized in the production of the Apple products are passed down through a number of organizational components and officials. For instance, a particular product like MacBook before getting launched into the market is authorized by a number of officials like the Senior Vice President for Mac Hardware Engineering and Vice President for Software Engineering. The management of the business operations have been further controlled by the establishment of proper quality standards within the organization. The senior executive in regards to operations in Apple coordinate with eight other senior Vice Presidents in order to make sure that the products adhere to the quality standards. Furthermore, this manufacturing company is known for quality standards that is not only restricted to the products but also product design, online and retail marketing and human resource management. Scheduling Apple Inc. undertakes the controlling decisions in regards to the management of the operations through a number of manual and automated processes. The automated processes are used for the purpose of regulating the business activities and other associated processes of production. Nevertheless, the manual processes that is utilized by the management of the corporate entity is restricted to the outlets or the Apple stores. The scheduling of the operations management is primarily carried out in order to maximize the utilization capacity of the technological equipments, human resources and facilities. Implementation of the Balanced Scorecard in Apple Inc A balanced scorecard refers to the management tool that is developed for measuring the performance of a firm (especially the non-financial performance) by the identification and the evaluation of the key performance indicators of the respective business. The singular motive behind the preparation of the balanced scorecard is that the judgment of the performance of a company based on financial metrics only does not provide the correct overview into the company. Thus, it is necessary to implement and utilize a balanced scorecard in a corporate organization. In case of Apple Inc. a balanced scorecard with the four perspectives of financial, customer, process and learning and growth can be implemented in order to evaluate the non-financial performance of the company (den Hartigh caes et al., 2016). The key performance indicators in case of the financial perspective might be the net revenue incurred by the firm and other significant ratios like liquidity ratio and gearing ratio. The key performance indicators in relation to the customers might be the percentage of customer satisfaction achieved, customer loyalty and feedback and number of new customers acquired per product. The perspective of process can be evaluated with the help of cost of the incurred process, necessity of the process, substitution of the adopted process and scope of improvement. Lastly, the derived outcome from all these perspectives can be included under learning and growth for this particular manufacturing company (den Hartigh caes et al., 2016). Decision-making The decision-making capability of this particular corporate entity can be evaluated by the following listed down situations: The particular strategy to utilize Microsoft as an ally instead of a competitor provides enough overview into the strategic planning of the management of this manufacturing company. Apple and Microsoft decided to ally each other so that the products like iMacs could utilize the Microsoft Windows software and in return, Microsoft had to invest $150 million in the new product of the company. Such a decision-making had been hugely beneficial for the company (Mardani 2015). Tim Cooks, the present CEO of the company has enabled the company to touch new horizons. The particular decisions that have been beneficial for the company are the shift from Apple to Apple 2. The three particular strategies that had brought further success are the decision to carry forward the innovation in the products, the expansion of the existing customer base and the continuous implementation of technological innovation in the products (Mardani 2015). Conclusion Thus, as it can be concluded from the discussion in the preceding paragraphs, Apple Inc. as a manufacturing company has been performing well. Moreover, the firm has been ruling the top position in the market majorly due to the customer and product excellence that it strives to maintain. The fact that Apple focuses on a handful number of products also enables the company to utilize the benefit of standardization of raw materials and thus achieve economies of scale. This will enable the corporate entity to reach greater heights. References Arthur, C., 2014. Digital wars: Apple, Google, Microsoft and the battle for the Internet. Kogan Page Publishers. Chambers, M., 2014. 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